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Bremen, Germany – Werder Bremen has announced its partnership with online bookmaker 188BET for the Asian market. At the beginning of February 2021, the famous 188BET logo will appear on the club’s jerseys in all Bundesliga and German Cup matches. The two-year deal will see 188BET and Werder Bremen work together on Asian sports fans. The two parties will work together to create branded digital content using the Bremen club emblem, players and the vohninvest VESERSTADION website. Fans will also get the chance to win a “once in a lifetime” experience through the partnership. The 188BET logo will also appear on the club’s LED boards, match day interview backgrounds and social media channels in Asia. To celebrate the start of the partnership, Werder Bremen today unveiled the Werder home shirt with 188BET on the sleeve at a launch event in Bremen attended by the club’s CEO, Klaus Filbrey. 188BET is a leading online bookmaker licensed and regulated by the Isle of Man Gambling Commission. 188BET offers multilingual betting on a wide range of products, including sports, esports, progressive slots, casino, live dealer, mahjong and more. For more information visit 188BET.com Klaus Filbrey, CEO of Werder Bremen, said: “188BET is a strong and progressive company, which is an important addition to our list of partnerships. They are an exciting brand that aims to bring together the sports betting audience in Asia and we are very proud to be part of this journey.” Nigel Singer, Managing Director of 188BET added: “Today 188BET announced its new partnership with Bundesliga football club Werder Bremen for the Asian market. At 188BET, we are aware of the importance of football for our customers, especially the interest in the Bundesliga. Over the next 2 years, 188BET looks forward to a successful partnership with Werder Bremen. Marco Sautner, managing director of Werder Bremen’s exclusive marketing partner in Germany, added: “We are delighted to see such a well-established brand as 188BET join Werder Bremen as a new partner and sponsor. The collaboration demonstrates the strength of the Werder Bremen brand on an international level. and offers great potential to all parties.”

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188BET will be FC Bayern Munich’s regional betting partner in Asia. The three-year deal will see the two brands work together to engage with Asian sports fans. The basis of the cooperation is branded digital assets, player content, as well as brand promotion through virtual advertising at the Allianz Arena.

Reuven Kasper, President of FC Bayern Munich Asia, said: “We are very excited to welcome 188BET to the FC Bayern family as a regional partner and look forward to working together to provide a great experience for our Asian fans. Our goal is to create a strong bond and I am sure that the collaboration of the two brands together will create incredible moments together. We are happy to be a part of this journey.”

Nigel Singer, Managing Director of 188BET, added: “We are delighted to partner with FC Bayern Munich and bring the excitement of the most successful club in the history of German football to an audience in Asia.

“With a rich heritage and a global fan base, FC Bayern Munich and the Bundesliga have a lot to offer our customers and we look forward to a successful partnership over the next three years.”

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